There are many different terms in use, but in summary, "Smart City" remains a term that says a lot. People know what you are talking about, although everyone thinks about it differently due to their knowledge and the different terms. A first important reason why good communication within this comprehensive field is essential.
Start the Communication Scan A dynamic world with enormous developments. Necessary also, to achieve all urban objectives and challenges and various transitions. A market in which many interesting innovations have been developed, working a lot with data and new technologies, and new ones are added daily. And yet, it doesn’t always go (completely) as we want ...
... We see that the wheel is too often being reinvented. But how can the market know “your wheel” if you don’t communicate about it (well)?
... And companies or organizations that do pay attention to communication tell (too much) what they can do, how amazing and innovative their product is. Logical and not wrong! But what do you really solve with your product or service? How can you truly help your customer? If you better understand the experience and challenges of your target groups, you can better explain why they should choose you, right?
So the answer? For a large part communication, communication, and communication! Because if you do that well and can correctly explain what you can solve with your product or service, then your target groups will know what “wheels” are available. And then we can all make the Smart City flywheel turn faster.
Are you already working on communication for your organization, product, service, or project? Take the Smart City Guide Communication Scan and see the results immediately. This scan is specially designed for companies/organizations that offer solutions. This scan is free for DMI members, and after the scan, you will also receive a “Smart City Guide.” A step-by-step plan and tools for the communication of your organization, product, or service.
